GOOGLE READER

Google tests personalised news feed service
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Google launched a test version of a new service on Friday that gathers reports from syndicated news sites and blogs across the web. The programme, called Google Reader, lets users subscribe to material from selected sites and create a reading list that they can sort and organise. 'Instead of continuously checking your favourite sites for updates, you can let Google Reader do it for you,' Google explains.
The offering features a search box that finds material based on the news source or the topic. Like other such tools, Google Reader relies on Really Simple Syndication, or RSS, and Atom technology, two popular document formats that alert internet users to the latest articles or postings on various websites.
The move is Google's latest effort around the trend of distributing news and updates via RSS and Atom technology. In August, the company incorporated news feeds into its popular Google News aggregation service but limited it to seven key subject areas designated by Google.

Source: http://news.com.com/Google+tests+personalized+news+feed+service/2100-1038_3-5891166.html - CNET News