AP A LA CAZA DE LECTORES JÓVENES

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AP targets younger audience with new wire service
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Associated Press will break new ground next Monday in the hunt for a younger readership with a wire service aimed specifically at 18- to-34-year-olds. The new service, called asap, will include print and online content and has been branded one of the most ambitious projects ever undertaken by the 157-year-old news organisation.
Featuring audio, video, blogs and wireless text, as well as news and features for use in traditional print formats, asap was conceived in response to the declining circulation in the US among younger readers.
More than 100 newspapers have so far signed up to asap in the US, many of them using its content both online and in their print editions.
The news wire service provides content to more than 15,000 news outlets, with a daily reach of 1 billion people.
Source: http://media.guardian.co.uk/presspublishing/story/0,7495,1570024,00.html - Media Guardian